President and CEO
Out of Home Advertising Association of America
Anna Bager, a seasoned cross-platform media veteran, is the president & CEO of the Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion out of home (OOH) advertising industry. Bager, who assumed the role in September 2019, was selected to lead the US OOH industry into the future.
Before assuming her role at OAAA, Bager was executive vice president of industry initiatives at IAB, leading the Data, Digital Video, and Mobile Marketing Centers of Excellence, Research and Measurement, and the Digital Content NewsFronts. She has been named one of the 30 most powerful women in mobile advertising by Business Insider and one of the top women in media by Folio magazine and Cynopsis Media.